Half-Day Digital Bootcamp Helps Temple Businesses Level Up Their Social Media Skills

​The Temple business community recently gathered to elevate their social media skills with a Half-Day Digital Bootcamp, held on Tuesday, July 23, 2024, at the Hilton Garden Inn – Temple. Organized under the Small Business Connect initiative by the Temple Chamber of Commerce, the event aimed to empower small business owners with social media strategies for Facebook and Instagram.
 
The seminar began promptly at 8:00 am with a warm breakfast, setting the stage for a day filled with insightful learning and networking. Attendees received printed materials to guide them through the half-day sessions, ensuring they had the necessary resources to make the most of the training.
 
Amanda Robinson, Founder & CEO of The Digital Gal Inc. and a Meta Certified Lead Trainer, flew in from British Columbia, Canada, to lead the boot camp with her extensive knowledge and engaging presentation style. The first session, titled Creative Optimization for Facebook and Instagram, provided a deep dive into crafting and optimizing engaging content for these platforms. Amanda shared best practices for content creation and demonstrated how to use the Meta Business Suite to test and iterate performance. Attendees left this session with an understanding of how to identify tools and creative formats that build a strong community on Facebook and Instagram, as well as strategies for increasing business awareness through posts, Stories, Reels, and Live videos.
 
After a brief intermission, the second session, Instagram Deep Dive: Designing and Optimizing Your Instagram, delved into the creative features of the platform. Amanda revealed innovative techniques for engaging audiences through impactful posts, Stories, and Reels. Participants learned how to create visually appealing content that aligns with their brand identity and target audience, develop effective caption-writing techniques, and incorporate their brand tone of voice into their Instagram content.
 
The seminar was not only a learning experience but also an opportunity for local business owners to network and share best practices. The hands-on approach and real-world examples provided by Amanda Robinson made the sessions impactful, equipping attendees with actionable insights to enhance their social media strategies.
 
As part of the Small Business Connect initiative, launched in 2023 by the Temple Chamber of Commerce, this boot camp exemplified its mission to resource small business owners with expert training to accelerate and enhance their businesses. The positive feedback from participants underscored the event’s success and the value of the knowledge gained.
 
This half-day digital boot camp was graciously provided by Meta and supported by the 2024 Small Business Connect sponsors--Extraco Banks, Hilton Garden Inn-Temple, Ludwick, Montgomery & Stapp, P.C., and McLane Intelligent Solutions. The Chamber looks forward to continuing its support of local businesses through more events and training sessions under the Small Business Connect initiative.
 
For those who missed the event, stay tuned to the Temple Chamber Facebook page and website, www.templechamber.com, for future opportunities to participate in these transformative events designed to take your business to the next level.